So What? Who Cares?

Saying Why It Matters

“Who Cares?”
Templates for Indicating Who Cares
· ______ used to think ______. But recently [or within the past few decades] ______ suggest that _______.
· This interpretation challenges the work of those critics who have long assumed that ______.
· These findings challenge the work of earlier researchers, who tended to assume that ______.
· Recent studies like these shed new light on ______, which previous studies had not addressed.

· But who really cares? Who besides me and a handful of recent researchers has a stake in these claims? At the very least, the researchers who assumed that fat ______ should care.

· Researchers have long assumed that ______. For instance, one eminent scholar of cell biology, ______, assumed in ______, her seminal work on cell structures and functions, that fat cells ______. As ______ herself put it, “______”(200-). Another leading scientist, ______, argued that fat cells “______” (200-). Ultimately, when it came to the nature of fat, the basic assumption was that ______. But a new body of research shows that fat cells are far more complex and that ______.

· If sports enthusiasts stopped to think about it, many of them might simply assume that the most successful athletes ______. However, new research shows ______.

· These findings challenge dieters’ common assumption that ______.

· At first glance, teenagers might say ______. But on closer inspection ______.

“So What?”
Templates for Establishing Why You Claims Matter
· X matters /is important because ______.
· Although X may seem trivial, it is in fact crucial in terms of today’s concern over ______.
· Ultimately, what is at stake here is ______.
· These findings have important consequences for the broader domain of ______.
· My discussion of X is in fact addressing the larger matter of ______.
· These conclusions/ This discovery will have significant applications in ______ as well as in ______.
·
· Although X may seem of concern to only a small group of ______, it should in fact concern anyone who cares about ______.